The trade and construction industry is a fast-paced, competitive market so staying relevant is crucial to your success. Being relevant means that you can keep your clients as repeat customers as well as drum up new business.
But how do you stay relevant? Here are some tips to keep you at the top of your game.
Keep an eye on trends
Being on top of the latest trends is a big draw for new customers. In 2024, one of the biggest construction trends for residential buildings is the incorporation of eco-friendly systems such as solar panels or EV chargers. If you are an electrician or electrical company, having the resources to tackle projects like this will bring in new projects.
A similar trend is sweeping across commercial buildings as well, as the whole of the UK looks towards a greener future. If you do not have enough skilled staff available on the books, look to having a solid bank of contractors or freelancers who you can utilise should you need to.
Part of keeping an eye on trends may involve upskilling and investing in your staff. Although this may cost a lot upfront, it will lead to more profit over time as the value your employees bring to the company grows. Upskilling also means staff are less likely to defect to another company which lowers costs associated with recruitment and onboarding.
Stay social
Even if you have completed a project for a client, there is no harm in checking in and seeing if they have any other work in the pipeline. Keeping in touch with past and present clients is a good way to ensure that your business is first in their minds when considering a new venture.
You may want to start thinking about a budget for client entertainment, too. Being able to help prospective clients relax and feel comfortable in your presence will go a long way to signing that big contract.
Upgrade your tools
There are always new and cutting-edge tools on the market. They may mean the job can be done quicker or cheaper. Being able to say you have the latest rotary laser level, for example, will be great leverage if you are competing for a contract.
Again, this does mean fronting some of your hard-earned money but it is an investment into the future of your company.
Show up at trade shows
Trade shows are an invaluable source of networking opportunities. They usually contain experts across the field talking about the latest innovations. Trade shows are a great place to get a glimpse into the future of the industry and get an insight into where you may want to invest your money next to expand.
You will be able to rub shoulders and develop working relationships with a number of different businesses that will be able to pass work your way or partner with you.
