Nowadays, consumers enjoy buying online for various reasons, including a wide range of selections, high-quality products, and convenient exchange and return policies. Packaging created especially for products supplied directly to customers is known as ecommerce packaging.
With more people shopping online, businesses may develop packaging that enhances their brand identification. If you are a business owner thinking about how to sell your products more to your target customers, this article will help you with practical strategies to enhance your packaging.
Reasons to Create Unique E-commerce Packaging
There could be a few reasons you’re considering e-commerce packaging design:
- You want to launch a new product range on an e-commerce platform successfully.
- In comparison to competitors, your product could perform better.
- You’ve gotten feedback or evaluations from customers who believe the packaging design could be more effective.
Creating an e-commerce packaging design for your products requires a lot of consideration. Compared to products sold in stores or supermarkets, your target audience is substantially more significant, with more rivals.
While standard methods such as analyzing design styles and developing a creative brief apply to this type of project, here are some innovative ideas to improve your packaging design.
Creative Designs for Your Business Packaging
Every graphic designer and brand owner understands how vital product packaging and label design are. As a result, they are constantly looking for new methods to improve their design and make it more appealing to customers.
1. Break the Conventional Rules
Breaking away from customary conventions is always a good idea. However, despite breaking the rules, remember to keep on track. Almost every industry has some predefined norms. For example, shoes come in carton boxes, toothpaste in tubes, etc.
If you can modify the rules of your industry and create inventive packaging, your product will always be noticed. However, when breaking the guideline, you must maintain the complementary relationship between the product and its packaging.
2. Choose More Usable Designs
Nothing beats making a product package more versatile than it was designed. A product package will make the product memorable if it is still beneficial to the customer after it has been utilized. Creating a bundle usable with print and apply label systems allows you to attract clients by demonstrating the twofold advantage.
3. Create Something Fun
The goal is to make it easier for users to utilize the product while having fun. Make your product packaging fun to use. Aside from the goods themselves, buyers will begin buying them for enjoyment.
4. Don’t Limit the Range of Possibilities
You never know when your product will take off in the market, and you will feel compelled to expand your product line. As a result, it is always advisable to include the possibility of extensibility in your product packaging design.
Good packages are always designed with the future in mind. You could claim that you will develop a new package for your product. However, market regulations dictate that you can only do so by reducing your sales volume. Customers’ trust makes it easier to launch a new product in identical packaging to the old one.
It could be more brilliant to create a new package and start from scratch to gain customers when you already have a customer base for one of your products.
5. Ease of Handling
The convenience of handling is a crucial component of any product packaging, as is the ability to create labels in Google Docs. Depending on the product, provide a handle or grooves to make it easier for the customer to carry and utilize.
If your packing is inconvenient, clients will undoubtedly seek alternative solutions. So, you can only afford an inappropriate product package if your product has a market monopoly.
6. Go for Simple and Hassle-Free Designs
Remember that less is more when conducting creative work, such as developing a product package or a label. It is beneficial to be creative when designing but beware of overdoing.
The package and label should be clean and basic. Keeping the label clean does not imply burying the needed information. Provide all necessary information on your product package, but avoid making it too artsy.
7. Include Some Humor
There is no regulation preventing you from being amusing to your consumers. That’s why you should not always keep your product packaging and labeling simple. You can try to add humor to your product packaging to foster a positive relationship with your clients. Including humor will draw buyers to your offering.
8. Keep it Transparent
Transparency is always a positive thing. If your packaging can creatively display the product it is transporting, it can capture the hearts of many customers. Many containers on the market contain a picture of the product.
Instead of illustrating chips on the packaging, leave some translucent area to allow the consumer to see the chips. Keep the lipstick package clear to reveal the actual shade of the product rather than printing the color name and code on it. Maintain transparency with your customers and make your goods visible.
9. Launch Special Edition Packages
Impulse buying is regarded as a harmful habit among customers, but when you are on the seller’s side, you must encourage impulse buying. Stay alert to the market and introduce some limited edition packaging based on whatever is popular.
For example, if it is the FIFA season, provide a limited edition of football-themed creative packaging to encourage impulse purchases among football fans.
10. Make it Product Friendly
Every package is designed for a specific product only. It should be created in such a way that it demonstrates its amicable relationship with the product. A package that does not reflect its complementary relationship with the product might significantly reduce sales.
One good example is when ketchup was packaged in glass bottles, it always caused problems for users. Heinz developed its collapsible upside-down ketchup package, and sales increased dramatically simply because of the complementary packaging design. As a result, you must develop innovative and product-friendly package design concepts for your goods.
Make Impressive Packaging for Your Products
Custom packaging design for an e-commerce platform is essential to expanding a brand’s identity. As a result, poor packaging can significantly impact your product’s sales, so constantly strive to produce a great packaging design.
